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RLS20 - Royal Leamington Spa Town Centre Shopfronts

Yn dangos sylwadau a ffurflenni 1 i 3 o 3

Cefnogi

Royal Leamington Spa Neighbourhood Development Plan

ID sylw: 71588

Derbyniwyd: 15/02/2020

Ymatebydd: Mrs Sidney Syson

Crynodeb o'r Gynrychiolaeth:

This is an important policy to retain the distinctiveness of Royal Leamington Spa’s retail areas.

Cefnogi

Royal Leamington Spa Neighbourhood Development Plan

ID sylw: 71668

Derbyniwyd: 17/02/2020

Ymatebydd: The Leamington Society

Crynodeb o'r Gynrychiolaeth:

Policy RLS20 – Royal Leamington Spa Town Centre Shopfronts
This is an important policy to retain the distinctiveness of Royal Leamington Spa’s retail areas.

Cefnogi

Royal Leamington Spa Neighbourhood Development Plan

ID sylw: 71671

Derbyniwyd: 14/02/2020

Ymatebydd: WDC Conservation and Design

Crynodeb o'r Gynrychiolaeth:

The draft policy explains: ‘one area that has benefitted from a less controlled approach, an approach which should be fostered further is the High Street/Clemens Street area of Old Town. This area has a more varied selection of shopfronts and colours that go to help create this area’s own distinctive environment. This variety will continue to be supported’. The policy adds that ‘The RLSNDP supports the use of more creative, colourful and active frontages and signage on these shopfronts to develop a more distinct vibrant feel and image for Old Town.’

We would comment that this may encourage advertisements that are harmful character and appearance of the Conservation Area and we are concerned that this policy contrasts with our SPG: Shopfronts and Advertisements for Leamington Spa. This guidance explains specifically for the High St, Clements St and Bath St area that the Council wishes to retain the local character and identity of this area and ‘expects new or replacement shopfronts to be designed to reinforce those particular features and characteristics… they should be of scale appropriate to the building’. Importantly, this guidance is clear in that it states provisions for advertisements here should be similar to the approach applied in Warwick St/Regent St, with illumination and signage at fascia level not permitted.

The wording of this policy may also give rise to inappropriate signage that has a detrimental effect on the scale, proportions and character of historic buildings in these locations, whilst inadvertently giving the impression that premises with existing, unauthorised signage is acceptable.