Preferred Options

Support

Representation ID: 50201

Received: 30/07/2012

Respondent: Warwick Castle

Agent: Nathaniel Lichfield and Partners

Warwick Castle welcomes the recognition the the historic environment is of 'vital importance' for culture, education,leisure, tourism and the wider economy particularly as Warwick Castle is a regional cultural asset that makes a a major contribution to the local tourism offer and the local economy as well as creating a diverse mix of local jobs. Warwick Castle supports the preferred option to "work with property owners and other stakeholders in the historic environment to both protect the historic environment and ensure its economic viability for future generations". Furthermore the the value of these assets should be explicitly recognised. Specific historic environment policies should be dynamic enough to enable heritage assets to be enhanced, improved and/ or developed, particularly where they are vital to the regional tourism and cultural offer and the regional economy. Historic environment policies should recognise the need for Warwick Castle to continuously improve its tourism offer to continue to attract visitors as this (by the generation of income) will ensure ongoing investment and the future economic viability of the Castle / historic environment.

Support

Representation ID: 50204

Received: 30/07/2012

Respondent: Warwick Castle

Agent: Nathaniel Lichfield and Partners

Warwick Castle supports the recognition that tourism is a key part of the local economy and that the Local Plan " should positively promote and actively deliver tourism". Warwick Castle welcomes the Council's support for the growth of visitor facilities and particularly the specific recognition of "those assets associated with the historic environment". The Local Plan should acknowledge the needs of existing tourism facilitie and, in particular,the need for an attrraction to diversify its offer to meet with the ever changing visitor demands.
The Local Plan should place a greater emphasis on the retention, enhancement and expansion of existing tourist atractions. It is considered necessary to include a policy on existing visitor attractions as part of the tourism strategy.